White Balance (WB) is the process of rendering the colours in the photograph so that it appears more neutral. Some times there is a blue or yellow cast and this can be removed with shifting the white balance so that original white colours looks white!
Some Links…
Measurement of White Balance can be done in Kelvins..
- Candle Flame 1,500 K
- Incandescent 3,000 K
- Sunrise, Sunset 3,500 K
- Midday Sun, Flash 5,500 K
- Bright Sun, Clear Sky 6,000 K
- Cloudy Sky, Shade 7,000 K
- Blue Sky 9,000 K
Taking RAW formats will help correct these issues with white balance