The Ps of marketing… The 4 Ps of marketing are:
- Product
- Place
- Promotion
- Price
The 5 Ps of marketing are:
- Product
- Place
- Promotion
- Price
- People
The 7 Ps of marketing (Extended Marketing Mix of Booms and Bitner ) are:
- Product
- Place
- Promotion
- Price
- People
- Process
- Physical Evidence