My Anti-Creativity Checklist from Youngme Moon on Vimeo.
- play it safe
- know your limitations
- remind yourself: it’s just a job
- be the tough guy to see that data
- respect history
- stop the madness before it can get started
- been there, done that
- keep your eyes closed
- assume there is no problem
- underestimate your customers
- be a mentor. give sound advice to the people who work under you
- be suspicious of the creatives in your organisation
- when all else fails, act like a grown up
</sarcasm>