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from source: Instigator Blog Here are 10 reasons why proposals fail:

1. They’re too long.
2. They don’t reference the prospect’s pain.
3. They’re too technical.
4. They’re not selling benefits.
5. They’re not well structured
6. They’ve got spelling and grammatical problems.
7. They’re poorly formatted and packaged
8. They’re missing testimonials and client references.
9. They’re missing a thank you.
10. There’s no call to action.